YANNI HUFNAGEL WANTS THE WORLD TO DRINK MORE LEMONS.

He is the Founder and Executive Chairman of The Lemon Perfect Company, maker of Lemon Perfect, a delicious and refreshing flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by half a squeezed organic lemon in every bottle, Lemon Perfect contains only 5 calories, is high in immune-boosting vitamin C, and is proudly certified Plastic Neutral.



Beyoncé-backed Lemon Perfect is the fastest-growing brand in the Flavor-Enhanced Water category and is widely considered one of the most innovative emerging beverages in the marketplace. The company's mission is to reimagine bottled water by promoting great-tasting, healthy hydration—anytime, anywhere, and for everyone.

The Lemon Perfect Company is headquartered in Atlanta, GA.



Before starting Lemon Perfect, Hufnagel served as an assistant men’s college basketball coach, with stops at Nevada, California, Vanderbilt, Harvard, and Oklahoma. Hufnagel earned the reputation as one of the most dogged recruiters in America and was consistently lauded for signing nationally ranked recruiting classes. In Hufnagel’s 10 years coaching college basketball, his teams reached the NCAA Tournament six times.